China is one of the main shoes manufacturers in the world. Sports shoes, leisure shoes and leather shoes are all popular products in the market. It is predicted that the output value of this industry would reach its centurial history peak in 2013 in China. Especially the women shoes line would be extremely outstanding. The population of China is more than 1.3 billion, and there are 624 million women which is a great opportunity for business.

Every coin has two sides. The challenge of this field is very tough. 80% brands in the market are local, which are not as competitive as the worldwide big brands. Nowadays, there are more than 7200 shoes manufacturers and thousands of women shoes wholesales in the domestic.

China had been the biggest women shoes market for over a decade. By the year 2010, the trade amount had reached 330 billion which is a proof for the business opportunity of this industry. At present, there is a rapidly rising middle class group. White collar, government officer, engineer and small business owner are all part of this group. They are the main target of the industry. In addition, this group is also the strategy target of the women jeans retailers.

To expend to market, it is essential to build up a strong brand. A strong brand is a key to success. When mentioning leather handbag, the major big brands would come to mind which is the power of the brand. To build up a brand is to get the shares of the market.

According to a research, the top ten Chinese brand owned about 21.4% of the market share. It is the evidence of the local brand is lack of power to compete. In the meanwhile, with the development of the country, ladies pay more attention on the fashion style and brand thins when choosing shoes. It is said that more than 75% people would prefer a foreign brand rather than a local, which is a main reason why many foreign brands are coming into China.

The exporting trade is growing here. But the advantage from the cost is still a weakness in world trading. To receive a better profit, domestic manufacturers should find a way out which should not be relaying on the exporting trade. It is to reset the objective for the market and to build up a brand. Besides, to innovate and develop the designs is also required and essential. 

 Craft is the one of the main type of presents in some special days. During social activities, sending each other selected crafts as gifts would be a fair way to develop friendship and partnership. A good present is one that could express the sender’s regards as well as leave a great impression to the receiver. With the mutual meaning of a decent present, a piece of nice and proper craft would be a path to lead to a successful result. A craft gift is not only a physical thing that could develop relationship, but also an idea to share spirit.

Gift craft is a brunch of the craft industry. It is a natural property of commodity. However, it is more than a craft in fact. It is a commercial good that is mixed with culture, technique and emotion. The gift craft industry is with a long history about thousands years. At the very beginning, it was created to be a gift to send regards. Metal crafts are always the choice for sharing with no matter of family, friend or work partner. The crafts industry was started of the gift crafts, which is not only just a brunch of it but also the base of this field. After the development and improvement, there are more choices for gifting. And the gift craft has become a small option among variety.

When picking an art craft present, it is expected the specific item could express some cheerful and courageous messages like being happy, being fortunate and being healthy. It is an important thing for Chinese to decide whether a craft is suitable for gifting or not.

As time is changing, the need of the present is also changing. An applied present would be good nowadays which would send the wishes as well as the care to the receiver at the same time. To pick a gift from wallet manufacturers would be also awesome.

Besides, culture is the basis of crafts. Culture is the link for the development. Only with cultural content, the crafts would become valued and worth spreading. A great craft enable to combine art and culture and then to spread it out. It is the very thing to deliver honor and respect as well as culture.

However, with the request of utility, traditional gift like craft is not as popular as before. Home appliance like water treatment equipment is welcomed. Besides, various digital products are hot choices for consumers. There is still a long way for craft to get the leading place back in gifting. 

 1730, the first expression of men coat was appeared in the Europe which was the formal dress then. And till 1820’, it has become a kind of usual dress for people. In the late 19^th century, women coat came into people’s sight, which was soon popular among consumers.

Wool coat is a kind of special coat which style is a combination of fashion and elegance. This classic type of coat has been popular for centuries. It is a fashion item in winter. A single coat is able to provide enough more warmness than two normal clothing, which is one of the reason why it is so welcomed. Jacket manufacturers are eager to design more marvelous coats to meet consumer’ needs.

With the hot trend of the coat, there are a variety of coats in the market. Consumers would be confused when selecting the right one for themselves. Regardless of the brand, the material is one of the great factors to consider when purchasing. Besides, the workmanship should also be paid attention to like picking a quality leather handbag. As for that, here are some pieces of advices for selecting the right coat.

Firstly, the material should be the first thing to consider when purchasing. There are pure wool, mixed wool and imitation wool that are ranked by price from high to low. The expensive pure wool is the warmest one among them. But there is a disadvantage that it is difficult to clean it. The mixed wool is the mixture of wool and chemical fiber, which is easy to clean and get dry. It is the most common material for coat manufacturing. Lastly, the chemical fiber is the toughest material here. But the bad part of it is not that warm for people.

Secondly, if to select coat from its ability to keep warm, there is a thing to be concentrated about. People would consider the more wool content would be the warm coat, but as the matter of fact, it is a totally wrong idea when buying a right coat. Because of the more wool in the coat, the worse hand feeling would be of the coat. The most prefect wool content of a coat would between 30% and 50%, which is not only comfortable but also warm.

Thirdly, the lining of the coat is a thing should be focused on. Polyester fiber would be best choice. However, there are kinds of polyester fiber. So, it is essential to feel the lining before making a final decision.

Fourthly, all accessories are worth time to check about. Button, hard ware accessories and fur collar are points to value a coat, like to judge whether women jeans are good depend on the zips. 

 Gold and silver are the symbol of fortune in China for centuries. Silver is with an enormous cultural background which is also the significant of elegance. In these recent years, silver accessories industry has grown rapidly which is due to the fast rising economics. Refereeing to an official data report, the sale amount has raised by 44%. This fierce development is the sign of the new golden age of silver accessories. The silver pendant market is with a good future in China. Besides, with the new fashion trend, it would be popular among the entire planet.

With the development of the whole society, people care of their personal image more. It has become a common acknowledge that wearing suitable accessories would make a great difference on personal image. Besides, gold accessories and diamonds are popular. But comparing with them, silver one very beautiful and delightful. Silver pendantis special for its elegance and mystery. It is a jewelry enable to be impressive, as well as to show one’s characteristics. Silver accessory goes well this elegant leather handbag, which could become the spotlight of an occasion. There are various silver jewelries in a single shop, a new fashion one would be welcomed by young people. It could even be perfectly match a modeling with synthetic wigs.

In Asia area, there are about 38% of people in Singapore own their silver stuff while there are just 1.8% of people in China have silver accessories. According to this information, it is reasonable to forecast that in the next few years, silver accessories market is promising and of great potential. It is predicted that by the year of 2015, China would become the largest market in the industry.

In addition, the global gold price and the silver price are unstable recently. However, the silver accessory price is still regardless of the silver price is getting lower. As the silver accessory is not sale by gram but by pieces. It is the main reason why the silver accessory price stands still. A piece of silver accessory is valued by the cost of material and workmanship. As the workmanship is the core part of the cost, the price of the silver material would deeply affect on the silver jewelers.

An analyzer said the silver market follows closely to the gold market. Also, the risk of silver investment is much higher than the gold investment. Therefore, the silver is better to be the accessory to dress up than for investment. 

 According to the latest feedback of the industry, China bathroom cabinet industry is on its way to rise. Fashion design and strong ability of storing are the two main reasons why it is warmly welcomed by consumers. Basing on it, the entire industry should have a bigger objective and to broaden the horizon, which is able to be achieved by setting a higher standard and requirement for the enterprises.

Bathroom cabinet industry has been rising in China for more than ten years. With the innovation of this field, different materials have been added to the catalogs, such as PVC, wood and stainless steel. After years of developing, it is more than a tool in a bathroom. It means a lot for a bathroom like a tea table in the living room. It has become a decoration as well in that space. Its out-looking has been designed to be similar to others furniture in a home. Various styles are required. In order to own a high market share, it is important for enterprises to design bathroom cabinet linking with brand and culture which would be great satisfactions for consumers.

Ceramics bath equipment was used to be the hot product in this business few years ago. But recently, bathroom cabinet has become the priority when consumers are redoing their bathroom. It may even be the core of the decorating plan. It is a big turn for the whole industry to focus on the bathroom cabinet.

Besides, in the next few years, luxury set would get a major share of the market. Quality wood was cut for bathroom cabinet production which used to be purchased by bed manufacturers for excellent beds. The extraordinary change of this industry has change common bathroom equipment into a decoration item in the market.  

Nowadays, western bath tool companies have arrived in China market which is a great challenge for domestic companies. Foreign brands have own a massive shares of the market, which is the main problem of the development of the domestic industry. To solve the problem and get the market shares back is to innovate and make differences. Most of the foreign brands have already arrived in China are all with sound reputation, which is useless for local to use the low price strategy. In addition, most of the domestic brands are still young in the global business. Low price may lead to a misunderstanding that the quality of the domestic one is worse than the foreign one.

To be brief, the objective of this industry is to make differences and create innovation which is also the way to strengthen the power of competitive. 

 With the improvement and requirement of living standard and the food quality, the packing was required to meet a higher and stricter standard. In this case, food packing industry is trying hard to explore a new world which is able to meet the needs of the maximum market.

New developed plastic packing film is on a trend of efficiency, non-toxic, environment friendly and cheap. Soft packing material has developed to serve the industrial packing, medical packing and even cosmetic packing.

It is said that paper honeycomb has been introduced and welcomed as a green packing box, but it is still a long way to go till it become the main packing material.

In these recent years, the idea of low carbon has reached the field of packing. The packing material EPS is a mixture which would be a little harmful to the environment. Therefore, European countries have set some rules to limit the polluted ingredients in the packing materials.

According to a research, more than 1 billion stere of EPS had been assumed, which were worth about 350 billion Chinese Yuan. In the meanwhile, to use the paper honeycomb instead would be able to save more than 20 million of wood.

Green packing is the future of packing box industry. It is the trend of the entire industry. Dairy product is required to be environment friendly and recyclable. The packing box of dairy product should be totally non-polluted. Every step of the processes of producing and recycling should be energy saving and materials saving, which are two basic requires of green packing. Besides, there are many fields are trying to use this kind of environment friendly packing material to pack product. Some computer component manufacturers started to use this new packing material instead of the old one.

To use it, would make the packing design easy and accurate. The result of protection is much more important than the decoration of the packing. As for this material, its advantage is not only green but also well-protectable. In addition, the ways of recycling the packing material are various nowadays.

Flexographic printing with water-based ink would be even more benefit for the environment. The area of forest has kept reducing for years. Some western consumers would refuse to purchase the wood which could not prove to be legal. Reading this sign, environment friendly is one of the powers to win the business competition.

The future of packing industry is to keep the world green. 

 Sports wear industry is believed to be the hottest and most promising one in the entire garment industry. With the general knowing of the importance of sports is widely spared, sport clothing is welcomed warmly. However, it directly leads to a result of the tense competition in the whole market. People who want to establish a business in this field should pay more attention to the latest news about the market and the marketing.

Some companies have made breakthrough that to design the sports wear with fashion elements. The original simple sports clothing have become clothing which is more than for doing sports. The dull clothes have become casual wear which is mixed by sports wear and leisure clothing. The old marketing strategy is upgraded. The selecting strategy is decided to be more precisely which is designed to focus on meeting different group of consumers’ need. Besides, to build up a strong brand is required. Some people think a new logo would make a difference on transformation and upgraded. It would be more suitable for present situation and to leave out the old dull image for consumers although some would prefer the old one which is historical and meaningful. Brand contribution is not easy only if the enterprise is fully ready for the big changes.

In addition, the quality control of this industry has become stricter, which would speed up the industrial upgrade. It is the first official standard of sports wear in China. It is said that this field is the new rising industry and being focused since the 2008 Beijing Olympic Games in China. The demand of this kind of clothing is rising. Besides, companies are responsible for exploring the foreign market. China sports wear industry was limited by the producing scale and the out-of-date technique for long time. But with the upgrade of the industry, textile garment is much more competitive in quality in the global market. According to a research, apparel in China is basically above the standard, which is an advantage in the tense competition among the world.

However, with the level of the sports competition is up nowadays, the requirement for the materials and technique of the sports wear is higher than ever before. The new official standard of the garment is pushing the whole industry to move forward faster and steadier. Quality control is one of the big steps to develop the entire industry. Besides, to pack every single product with plastic packing would help a lot in protecting it during the transporting.

 Tooth brushes, bottles, telephone, cell phone, calculators and even prosthesis are all the results of the development of plastic industry. Plastic is a material made of fossil resources. Since 20^th century, it has evolutional changes. Nobody could imagine what would happen if the fossil resource was run out. Scientists, specialists and designers considered that there is still a long way to go for the plastic industry.

Association of Plastics Manufacturers in Europe (APME) has reported that the global total production amount of plastic was 2.8 billion which plastic packing is one the major part. And 99.5% of it was produced by petrol, which was 4% of the global petrol production amount. The responsible person of the western district forecasted that, the plastic production would be more important to the future lives, and it would be necessary to find new raw material instead of the fossil resources. For example, a Boeing 787 plane is much lighter than it’s used to be because of the plastic content is as high as 50%.

It is said that the future plastic material would be used for conduction current. Nowadays, solar water heater manufacturers use plastic as product shell material, but scientists are trying to develop a solar battery which is totally made from plastic.

The future of plastic is promising. Scientists are developing a smart textile adding plastic could automatically to adapt the temperature, which is able to prevent from coldness and hotness.

It is predicted that plastic would be able to be made of potatoes, corns and wood within one or two centuries. Many manufacturers have been trying to produce plastic with plants. Using polylactic acid as the basis to create plastic would make a new kind which is able to be biodegradation. It is said that American has already found a way to transform plastic into crude oil, which is environmental protected and encouraging. No longer the paper packing box and wooden box would be friendly to the environment, the plastic would become one of them too.

Philippe Patrick Starck, a famous French designer, considered that humans are standing at the crossing of plastic industry. Nobody could ever imagine what would happen if the plastic was completely disappeared, especially in poor countries. The situation of plastic product recycling is annoyed because of it wasted too much farm field to do such thing. Philippe Starck has built up his empire with designs of plastic product. And at present, he is interested in an evolutional biopolymer which is with the basis of alga and totally biodegradation. 

Waving crafts are ancient gifts and decorations in China. It has existed for long time. People were inspired by spider net and neat to earn their weaving skills.

Later, people used this skill to create crafts with plants. And after that, bamboo weaving was emerged and became one of the most important parts of weaving. With the development of weaving skills, many other materials were used to make crafts. Besides, various kinds of crafts were created, such as grass weaving pads, vine weaving chairs and willow weaving boxes. To improve the weaving products, there was a department for vine and bamboo crafts in Song Dynasty in China. In 20^th century, there were some companies for weaving crafts. And in the 21^st century, weaving industry is still growing. The market for it is wider than ever before. With competitive price and good workmanship, it has been exported to many countries. In addition, thanks to the platform of Canton Fair, weaving crafts have been welcomed by foreign buyers, as well as wooden crafts.

As for the art skill, weaving crafts is natural crafts. No matter of its material, color and producing skill, they are all natural and original.

The materials are all the whole bodies of the plant which is the most natural part of the weaving crafts. Besides, the colors of the materials are all natural and wild. Light yellow, light brown and off white are all pure and simple, which are relaxing for when placing one or two in the living room. Putting a weaving basket on a tea table for fruits or remote controllers would be a good choice. Willow weaving basket is of color light brown, which is elegant and natural for decoration. In addition, its texture is simple and wild, which is the original skin of the great nature.

The skills of weaving are of variety. Different methods are the keys for different textures and shapes of the various crafts. Even the material is same, but after different ways of weaving, a masterpiece is born. In order to make it better, people have tried to add some accessories to it. Sticking pieces of fabric and embroideries are both available now. It is a way to dress the craft more attractive and desirable for consumers. With extra decoration, the craft would be more valuable and beautiful for home decoration.

Weaving crafts are still popular on this planet though it is with long history. Besides, it is even more welcomed after developed. 

 According to a research, almost 80% of diseases are results of polluted water. And 50% of deaths of children were because of drinking dirty water. As well as 12 billion of people were ill as the result of unclean water. It is a critical problem to confirm that the water you going to drink is enough safe for your health.

There are some kinds of water in the market at present.

Tap water is the most common one. Though it meets the standard of WTO from some countries, it is the better to avoid drinking tap water directly without treating. The tap water would carry some diseases and parasites which would harm humans’ health. Besides, the mine materials in the tap water are less.

Mineral water is various in brands in the market. The standard for it is strict. There are more than 20 brands of mineral water. The real mineral water is rich of Fe, Ca, Na and Mg. when processing it, none mineral thing would be added.

Distilled water is also available. It is similar to the mineral in the packing. But it is totally different from the mineral. After processed, it is almost pure water without any mineral materials.

Generally, the tap water is the common choice for people. With the fear of the polluted water, people begin to install water treatment equipment to improve the condition of the water. Dirty water is a great threaten to health. To wash the fruit and vegetable with treated water would be safer and healthier. Good water treatment equipment would become a guard for human. As tap water would become more or less polluted after transiting, processing and treatment would be necessary using them.

Some people would confuse about whether the water for babies’ bath should be treat as well as the polluted water threaten is serious nowadays. If the water source is okay, it is unnecessary to treat the daily use water with equipment. Installing a sound solar water heater manufacturer’s product near quality bathroom cabinet is fair enough.

In addition, there is a doubt among people that if the plumbum in the tap water could be flowed away. And it is said that, the metal which has stayed in the old pipes for more than six hours could be flowed out. But for safety, it’s better to processed it with a certificated equipment to filter the metal. If it is possible, a water quality test is required. Washing the pipes is not the final solution after all.