Sport wear industry is full of challenges in year of 2013.

Sport wear is clothing especially design for sport competition at the very beginning. As the development of the sport wear industry, all clothing that is made for sport activities would be described as sport wear nowadays. In textiles industry, leisure clothing and sport wear are always the favors among consumers.

Recently, a company in the field of sport wear has announced an annual report. From the report, it showed that its net profit is 1.36 million and its revenue is 7.6 million. Comparing with the business record of 2012, the net profit was dropped by 21.5% while the revenue was with a fall of 14.4%.  

A researcher in retailing pointed that 2013 was a tough year for athletic wear in China. The large amount of stock and the abatement of order were both terrible troubles for retailers and manufacturers. The market and the purchasing behaviors were changing which have stopped the expending of scale of the entire trade. To optimize the marketing channel, to develop the revenue and to reduce the quantity of stock would be the emergencies for every single business.

The franchising has remained the athletic wear field in a fast growth for years. But with the employers’ salary and the rent were still in a trend of increasing, the growth of this industry has reached a bottleneck. The consumption of the market is downturn which is a heavy stress for businesses to finish their stock.

In the meanwhile, the rapid development of e-commerce is a serious impact for the original marketing channel. Clothing, shoes and hats have become the hottest products in e-commerce, kid apparel is also popular. The sale amount has reached one third of the total amount of online shopping. As the cost of online shop is much less than entities shop which would bring a cheaper price for consumers. It totally slashes the business of entities shop.

It is believed that, 2013 is a year full of challenges and opportunities for sport wear industry in China. The upgrade of the industry and the citizens’ purchasing behaviors mean consumers would focus more on products and brands. It is the chance. Besides, the industry stress would still be a headache for business. Consumers’ demands would be the critical factor that leads the development of this field. Customization, diversification and high quality would be the great concerns in purchasing. In addition, the e-commerce would be the main marketing channel of sport wear industry in small cities. 

 Some people would like to go to a beach to enjoy the sunshine. And to put on their diving suits to play with the fish and send their regards to the amazing nature. Some people would rather to stay at home with cool drink that is produced by sound beverage manufacturers and the wind from electric fan.

A quality electric fan is necessary in summer. Good style and shape are necessaries to be a nice fan. No paint defect is required. Besides, there are various kinds of electric fan in the market. There are ceiling fan, desk fan, floor fan, wall fan and so on. When consumer is going to purchase one, there are some things should be concerned about.

First, to check the certificate is in need. The nameplate on the product should contain the factory name, product’s specification, rated power and rated current. These are all basic safety information of the electric fan.

Secondly, to focus the out looking of it is important. Checking its out looking ahead may be possible to avoid the chance of returning. Making sure the product look great is essential.

Thirdly, to test the buttons are all in good condition is of great compulsory. To make sure all buttons are available and accurate would be always interest to customers.

Fourthly, inspecting about the fan blade would be good. To test whether the fan blade is well installed and operated well are crucial. Quality parts with well installation are the prerequisite of a quality fan.

Fifthly, wiring it up to check the whole electric fan is ready for use is also demanded. When it is on power, it should be operating without noise. Any strange noise is the sign of there is problem inside. In addition, it is required to test all the functions of the electric fan.

Sixthly, to test the remote controller and the timer are on to-do lists. To confirm the function is accurately worked. For example, test it if the electric fan would stop automatically when the timer is set.

Seventhly, product with a sound brand is always more reliable. Big brand is with large scale, which means its quality would be strictly controlled and with a more reasonable design. Besides, its after sale service would be better.  

Last but not least, to read the product quality testing report is also essential. It is a proof of the safety of this very electric fan.

 According to a survey of Chinese Sleeping Research Society, the rate of insomnia among Chinese adult is approaching 38.2%. And there are more and more people do not go to bed until midnight. As specialist said, the healthy sleeping hour should be from 10pm to 7am. It would be better to ensure there is 7 hours to sleep every day. It would be staying up late if one is not asleep at 11pm.

Excepting for getting to bed early, to drink a glass of water is beneficial to health, especially the water processed by a water treatment equipment. It would help you to clean and refresh your intestinal tract.

In addition, keeping the air fresh is also essential while sleeping hour. To open the window during sleeping is of great help. If it is summer, using an electric fan is better than air-condition. Since the circulation of air is still.

Healthy sleep is far more than good sleeping habit. Suitable bed is of great importance.

Sleeping is a crucial to health. The World Sleep Day Committee of the World Association of Sleep Medicine (WASM) has organized World Sleep Day annually on 15^th March since 2001.

The formaldehyde and benzene added in the furniture and bed are very bad for human’s health. It would be damage to the sleeping environment. Quality bed is the grantee to healthy sleep. Bed manufacturers are designing various beds for consumers.

Referring to some related research, the best shape of human antisternum should be the shape of S. Bad bed would be bad for antisternum, which may make it out of shape. And it would be the incentive of cervical spondylosis. Because of the bad bed could not relax the stress between intervertebral disc, it is a critical problem for antisternum. As for this reason, healthy bed is the newest marketing strategy.

A solid bed is the basic requirement raised by consumers. To produce a solid and comfortable bed, manufacturers are trying on something different. They try to produce beds are made from different materials. Besides, they create various shapes of beds to meet consumers’ needs.

When choosing a bed, it is necessary to think about kinds of things. And it should be avoid picking a small bed. A fair size bed would be able to relax your mind when you are asleep. If the bed is small, the sub consciousness would limit you movement while you are sleeping. It is not good for a healthy and satisfied sleep. 

 A good product is a product that is welcomed by the market and consumers. In a series of marketing processes, packing is one of the leading roles. It communicates with the customers in its particular language and image. It is to attract customers’ attention and to impact their emotion. It is the answer to whether this product is successful. If its packing box out looking is being interested in, its sales volume would increase obviously. Oppositely, a common packing box would be just being a glance. With the development of the market, it has already become a buyer market. To design a packing with using customer psychology is a brilliant idea to make a change.

A good packing box is able to fascinate people.

According to a survey of SSIC, there are 5 kinds of psychology characters in general.

1.       Most of customers are fancy about practical. They believe the actual utility is the most importance. This group of people focuses on the packing box itself than any decorations. They would choose a practical box to pack a gift before sending it. For example, a solid one to pack a China wine is good. It could not only protect the wine itself but also make it a pleasant gift.

2.       Exquisite is being attracted toward by consumers with fine income. They would think about the packing box design and focus on its art value. One with nice design would be popular within these people. Ladies would pick a quality packing box with elegant out looking to contain their jewelries and silver pendant.

3.       Some people would like to be special. Specialty is welcomed by the consumers under 35 years old. This consumer group is concerned about the style, color, and material of packing boxes. New design would be perfect for them.

4.       Group psychology is a trend that affected by famous people. The group of consumers is consisted by wide range of ages.

5.       To show status is one of those. Some people would like to declare their status in every circumstance. They would be willing to pay high price to purchase a product with marvelous packing box.  

Anyway, the consumer psychology is of great complication. Also, it is easily changeable. In most of the cases, there are two or more needs at the same time. The verity of psychology would require various kinds of packing box. In order to catch consumers’ eyes, it is important to opt a suitable packing box for product.

 Ink Cartridge is the very important part of ink jet printer. Its quality would make directly difference on the effect of the printing. In the meanwhile, ink cartridge is also a part which is easily broken down. To maintain the ink cartridge is necessaries to keep the ink jet printer in good condition.

When the ink jet printer is not being in use for a long time, there would be some problem, such as blurring, breaking points, automatically offline. In this case, the ink requires being clean. Most of the ink jet printers would process automatically cleaning when they are power on. Besides, there is a button to run a manual cleaning. The ink jet printer prepares fast clean, regular clean and deep clean foe user. However, if the print effect is not good as expectation after few times of cleaning, it might because of running out of ink in the ink cartridge. And it is the time to change a new one. In the other hand, if there is still ink in the ink cartridge, you’d better not to take it away or it may be a waste. Generally speaking, the ink would not go bad containing in ink cartridge short. But, if the print would be left unused for long, taking the ink cartridge off and storing it in a plastic bag would be the best for saving it.  

If the automatically cleaning is failed, it indicated that the ink cartridge is occlusion badly. It is usually caused by spray nozzle has not been reset. To use an injector to clean it with air is a acceptable way.

When the methods above are not work for your printer, take apart your printer is the thing you can do. To cut off the power is the very first thing to do. Taking off the ink cartridge and wash it with clean water, distilled water would be the first choice, and wiping it totally dry. It is critical to be careful to avoid the water wetting the circuit board. After cleaning, put the ink cartridge back and run the installed software to clean it again.

When cleaning the ink cartridge, there are three points should be aware of. Firstly, do not use anything sharp to clean it. The spray nozzle cannot be impacted. Secondly, do not to remove the ink cartridge when the printer is powered on. Besides, the electrical contacts cannot be touched by fingers directly. Thirdly, the dust would damage the ink cartridge. It should never be stored alone in the open air. It would be good if it is with plastic packing when it is not installed in the printer.

 Canton Fair promotion conference which held in Georgia had attracted many attendants. And there were not enough seats for all of them. A reporter from Georgia main media said it is because of the attraction of Canton Fair and the good reputation of China. It was a rare scene in a promotion conference there.

In the recent 5 years, the number of Georgian business men came to China Canton Fair kept in a steadily rising trend. This was the reason why they held this conference in Georgia.

A conference attendant said, he has come to Guangzhou for purchasing but unfortunately he missed that Canton Fair. As result, he was so busy about finding suppliers, seeing products and booking transportation. Nevertheless, he knew about the services that 2013 Canton Fair would provide. He determined to come back to China during the Canton Fair. It is the very place that you could finish all stuffs before signing contract.

 Zurab Simonian, the Vice President at Georgian Chamber of Commerce and Industry, indicated he had no idea that Californian wine enters China market via Canton Fair until the mission presented it in the promotion conference. And he was about to lead a mission to promote Georgian wine to China in 113th Canton Fair. It is a chance for Georgia to expand their foreign market. Also, it is an opportunity for China to explore Georgia market.

Trade is mutual. Communication is the base of trade. To perform a good trading between two countries, they were both doing their part to build up a mutual-benefit business relationship. This promotion meeting is a good beginning for that.

Canton Fair promotion mission had introduced it through fine brochure and video. The interpretation was spotlight to attract attendants. Georgia and China have established diplomatic relations for twenty years. This is the first topic to welcome all buyers to come to Canton Fair. Importing promotion booth in Canton Fair, the second topic in the conference, was welcomed by the Georgian audiences. Lots of attendants were talking about participating in the Canton Fair.  
After the short but inspiring promotion conference, the sponsor, China Foreign Trade Centre, and the co-organizer have congratulated the Canton Fair beforehand with Georgian wine.   

The harmonious atmosphere in the promotion conference is the sign of the friendly relationship in business between these two countries. The weak economics have no effect on buyers’ will to attend the coming Canton Fair.

Canton Fair is a special platform in trading for China, especially for foreign trading. Department of Commercial has held a video meeting on preparing 113th Canton Fair. The meeting was to sum up foreign trade affairs in 2012. It was also to analyze domestic and foreign situation in trading. The undersecretary of Department of Commercial has attended the meeting and gave a speech on 2013 Canton Fair.

He said, in 2012, China has focused on steadily increasing, construction adjusting and balance keeping in foreign trade. After working on improving policy, the scale of foreign has grown. China has consolidated its place in the trading. It would be very beneficial to the development of economics.

But the situation in trading is still difficult in both domestic and foreign. It is a valuable opportunity for foreign trading, but in the meanwhile it is also a challenge. There is not enough demand in the international market. The developed economics are weak generally and the rising economics are growing slowly. The international competition is intensively. From all these factors, it is a challenge for international trading. However, Canton Fair would still be positive this year.

To meet the target of steadily increasing, construction adjusting and balance keeping, it is essential to transform the trade construction. One of ways to achieve is to build up foreign trading and producing bases. Online platform is also required. Canton Fair online is a good example. Foreign buyers could find China suppliers to place and order online, which is easy and fast. The world is just a village. Distance is no longer a barrier in trading. Besides, government policy could change a lot. The policy on trading is in a trend towards easy. An optimized policy is a glasshouse for reaching deal and enterprises’ growth.

Canton Fair is of great specialness in China foreign trading platform. It is a big event in international trading field. To prepare 113th Canton Fair well is an essential step towards successes in China international trade. Foreign Trade Center, Fair Missions, various chambers of commerce and associations are all with duty to develop the dealing among the world. To lead enterprises to transform is of great importance. Canton Fair is special that is able to help improving trading situation.

Welcome to 2013 Canton Fair in China. It is your chances to expand your markets.

 Canton Fair is going to be held between April 15 and May 5, 2013 in Guangzhou.

For enterprises, participating in 113th Canton Fair is an opportunity to explore their market. It is a useful platform built for both buyers and suppliers. Every coin has two sides. There are troubles for exhibitors too.

The annoying phone call from booth reseller is one of them. Mr. Yu, an experienced exhibitor, said those phone calls could not be trusted unless they were recommended by friends. A textile accessories exporter has attended Canton Fair last year. He missed the Canton Fair online apply because of wondering whether he should do it again this year. And after that, he has answered more than 10 phone calls about Canton Fair booth resale. It is very easy to search this kind of information online. If you open a page, the customer service staff and the salesman would talk to you in the same time and most of their price is much higher than the ordinary one.

When facing this situation, you should pay much more attention on it. Referring to some experienced exhibitors, these salesmen were not reliable. They might run away after receiving your down payment. Besides, only the companies who are permitted to export and import would be qualified for Canton Fair registration.

Lacking experience would be a problem for new exhibitor. If it is the first time you come to Canton Fair, you should start preparing. If you plan to get to Guangzhou by air plane, it is important to book the ticket ahead. Besides, the samples, business cards, product catalogs and notebook are required. It is also a good recommend that to bring screwdriver and some tools would be benefiting in saving budget. Also, to keep your exhibitors card would be a little help in the next Canton Fair.

Whether to invite your clients to this exhibition is a problem. Some enterprises determined that it is unsuitable to invite clients who are cooperating with you. They might compare your products with others which may be bad for your business. But to invite clients who are interested in you is of great importance. It is a chance for you to know each other better and it may help making a deal. Some insisted that participating in this fair is not only to expand your market and develop new clients, but also to collect updated information of the whole market and industry. It would be help in protecting your market. Therefore, both old clients and potential clients should be invited directly and clearly. Last but not least, it is helpful to contact the clients who are interested in you immediately right after the fair.

 China Canton Fair is a worldwide famous exhibition. Many buyers would come to attend this biggest fair in China, which may lead to mutual benefits. 

The 112th autumn Canton Fair closed on 4th November 2012 in Guangzhou, China. As the world economics was weak, the number of attending buyer was drop by 10.3%. The export trading amount was $32.6 billion that was reduced about 9.3%.

Analyzing form the classification, non-necessities trade was fall sharply. Mechanical and electrical products, apparels and wistiti toy were drop around 20%. But daily supplies were in a small rising trend. To analyze from the regions of order, the markets of developed countries, like European and the United States, were still weak while South America and Mideast were positive and in a rising trend.

Canton Fair is called the indication of China foreign trade. It has been a symbol of and direction for foreign trading. According to the 2012 Canton Fair, the 2013 Canton Fair is a hope.

There are three factors to prove the rising trend in 2013. As the developed countries are recovering from the crisis, American economics is growing and European debt crisis is under solving. The improvement of main trading partners would help increasing the command of goods that was made in China. The closer cooperation with Emerging Economies is raising the chance of mutual trade steadily. Besides, the newly announced export policy is good for China foreign treading. An easy trading policy would develop China export.

In addition, rising markets would be the sunshine in the weak economics. The communication and cooperation in trading between Emerging Economies and China are growing fast these years. China Canton Fair is a good platform for foreign trade. From the data of last September, the export amount was a rapidly growth.

 The EU and the United States are the main trading partners to China. And their economics are walking out of the darkness, which is beneficial to China. It is forecasting that the export amount to them would be a rising trend in 2013.

From the 2012 Canton Fair, innovated products are popular. Though this Canton Fair was worse than others, some advanced innovated products were welcomed. It meant that Chinese innovation brand is of power to compete with foreign brands. China innovated product is of great export potential.

After reviewing the foreign trade trend in last Canton Fair, the 113th Canton Fair is an opportunity to expand foreign market. 

 In garment industry, kid apparel is called fairy tale. It is a consumer industry, a culture industry and creativity industry. As a matter of fact, its development has been energetic and magical all these years.

According to some related data, the consumer demand assumption of kid apparel is about 2.3 billion nowadays. And in the next few years, kid apparel consumer demand assumption in the nationwide would increase by 10% plus. This industry is developing rapidly, and the production assumption is rising steadily. What do the enterprises do would go further?

General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China held a meeting on kids and babies’ apparel inspection analysis recently. From this meeting, some reporters have found an answer to the above question. If kid apparel industry would like to go further, all the manufacturers should focus on both standard and quality. They are guidelines for the whole industry.

The secretary general of Technical Committee on Garment of Standardization Administration of China said standard is the best teacher ever. If an enterprise refers to a wrong standard, it would lead it to a failure. He also recommended that all kid apparel manufacturers should read and fully understand the standard. It is a key for them to prevent from unexpected risk.

In these recent years, kid apparel is the fastest-growing industry. There was a brand has reach sales amount as 1 billion. It is a miracle in this field.

After years of growth, kid appeal industry has come into being a trend of cluster. And most of the manufacturers locate in the developed north-eastern littoral. The cluster is good for uniting the whole industry which would gather brand and increase the competitive. And finally make a great impact to the industry.

The cluster of kid apparel industry is of great potential and grows so quickly. Some experts forecasted that the command of kid apparel would be a steadily rising trend in the next ten years. By the year 2015, China kid apparel market scale would reach 140 billion.

That’s the reason why the SAQSIQ is so concerned about the quality of children’s clothing. Referring to the words of the supervisor of the inspection department, there has been times of nationwide random inspection in this industry. And the product percent of pass keep on increasing which keep steadily in between 85% to 90% after 2008.

In the meanwhile, leisure clothing industry is being concerned about, too. It keeps updating the fashion information and catches up with the world. Besides, some coat manufacturers have made their name in the world market. So, it is important for kid apparels to build their brands in the world.