Forecast of Trend of Office Stationery Industry in 2013
Darkness is the main theme of many industries. Office stationery industry is one of the examples. But, in 2013, the market is hot which would bring some good news this industry. The future is in the fog, it may be full of opportunities and challenges. It is still a puzzle that whether this industry would be in spring again. Therefore, it is talking about there would be some big changes of this field in 2013.
From 2010 to 2012, office stationery enterprises and manufacturers have awaited the spring of the market. Unfortunately, there was no sign of recovery in this trade. The retailing market was remained in negative. In 2013, it seems that there is a pleasant change. Pens and notebooks are of great demands. The sale of office stationery is positive. And according to the purchase of companies, the market is recovering. However, some retailers think it is still in a hopeless period. They consider the long term weakness would be the disadvantage of getting recovery which would be at least three years to back to the spring.
Besides, there would be new style promotion and marketing strategy. The factory outlet has become the most efficient promotion in 2012. It is almost everywhere. Discount would be a way for manufacturers to maintain their business, but could not be a long term strategy. People may easily to buy a cheap file folder in an outlet store. However, if the price is not cheaper than another outlet, they would just walk away. It is totally harmful to manufacturer itself.
In addition, new style and colorful office stationeries would be a superstar in the industry. Everything would be in a fashion trend and office stationery is not an exception. In an office with electronic whiteboard, soft leather covered notebook would be a perfect partner. To make note on a quality notebook is fashion. To use innovated office stationery is fashion. Fashion would be a trend in this trade in 2013.
Recently, it has been discussed about how to upgrade the marketing mode in the file. It is trying to use a new way for marketing. Direct retailing is the mode to think about. It is popular in western countries and Southeastern Asia. There is no agent between manufacturer and consumers, which would reduce the producing cost and raise the profits. With the marketing mode, it would be much easier to build up the reputation of a brand.
Anyway, it is still just a prediction. There are many others factor would make differences on the development of this industry.