How to Dig For Gold in Canton Fair
Canton Fair is going to be held between April 15 and May 5, 2013 in Guangzhou.
For enterprises, participating in 113th Canton Fair is an opportunity to explore their market. It is a useful platform built for both buyers and suppliers. Every coin has two sides. There are troubles for exhibitors too.
The annoying phone call from booth reseller is one of them. Mr. Yu, an experienced exhibitor, said those phone calls could not be trusted unless they were recommended by friends. A textile accessories exporter has attended Canton Fair last year. He missed the Canton Fair online apply because of wondering whether he should do it again this year. And after that, he has answered more than 10 phone calls about Canton Fair booth resale. It is very easy to search this kind of information online. If you open a page, the customer service staff and the salesman would talk to you in the same time and most of their price is much higher than the ordinary one.
When facing this situation, you should pay much more attention on it. Referring to some experienced exhibitors, these salesmen were not reliable. They might run away after receiving your down payment. Besides, only the companies who are permitted to export and import would be qualified for Canton Fair registration.
Lacking experience would be a problem for new exhibitor. If it is the first time you come to Canton Fair, you should start preparing. If you plan to get to Guangzhou by air plane, it is important to book the ticket ahead. Besides, the samples, business cards, product catalogs and notebook are required. It is also a good recommend that to bring screwdriver and some tools would be benefiting in saving budget. Also, to keep your exhibitors card would be a little help in the next Canton Fair.
Whether to invite your clients to this exhibition is a problem. Some enterprises determined that it is unsuitable to invite clients who are cooperating with you. They might compare your products with others which may be bad for your business. But to invite clients who are interested in you is of great importance. It is a chance for you to know each other better and it may help making a deal. Some insisted that participating in this fair is not only to expand your market and develop new clients, but also to collect updated information of the whole market and industry. It would be help in protecting your market. Therefore, both old clients and potential clients should be invited directly and clearly. Last but not least, it is helpful to contact the clients who are interested in you immediately right after the fair.