Jeans Industry is Trying to Transform
Jean has been welcomed among the whole world since its born in 19th century. A statistics showed that a person owns about seven jeans averagely. So far, the jeans industry in China is mainly based on products processing. Though enterprises would get the advantage of market shares, there is a great disregarded problem which is the brand value could never be ignored. Without a strong brand, most of the profits of the product would flow to overseas. In the meanwhile, the orders are flowing to foreign countries. China jeans industry is trying to transform to get advantage in the competitive market.
With the superiority of low cost of manufacturing industry is losing, some low-and-middle orders are placed in north-east Asia. It is such a huge test for export enterprises. Also, it is a challenge garments exporters. The advantage of China jeans export is the low cost. It would be a huge impact to the industry before any other advantage is emerged. To upgrade the equipments and techniques is a way out. High quality women jeans would be more beneficial than a common one.
New path should be discovered to maintain the market shares after the lost of cost advantage. Some enterprises is trying to focus on the high end market as well as exploring the domestic market. Some jacket manufacturers are on their ways to expand.
Improving the design is essential. Design is always the core of fashion. It is a general view that foreign design is better than ours. Take women jean as an example, foreign one is closed to the fashion which ours is seldom changed in style since long ago. The manufacturing technique is not worse than western countries, but the design is not satisfied. Besides, the lack of famous brand is also a disadvantage. Jean is known as an American item. To improve China jean is to add Chinese element into the design.
During the China Apparel EXPO 2013, many represents of Jean Company said that there is a wide gap in design between China and foreign countries. As the domestic designers are not as expectation, some enterprises invite designers from Turkey, Italy and so on. To level up the design is the importance of developing branding.
In a forum of jeans, an owner of a sports wear press indicated that young people is not loyal as before when selecting the brand of jeans. The foreign jean market is much more competitive than ever before. To find a target and position which is able to be identified is the key to award advantage in the competition. In addition, developing the technique of washing and creating new fabric is also required. And most importantly, building up a brand is the first thing to concern about.