Luxury brands fought over one hundred billion Yuan cake in Chinese children's clothing market
Reporters recently learned that the domestic market sales of children's clothing rose from five years ago less than 50 billion Yuan to nearly 100 billion Yuan, the one hundred billion Yuan cake attracted many brands to accelerate into the children's clothing market. Gucci, Burberry, Dior, Stella McCartneyi and other luxury brands also enter the children's clothing market this year and they have also launched clothing, lingerie, clothing accessories and other products. In addition to these big brands, online children's clothing market has become more fiery. Recently, Lynx officially announced the launch of "Baby Plan", the first plan joint 400 child development series branding of goods and services.
Children’s consumption is not cool
China is now nearly 300 million for the number of children aged 0 to 14, the vast populations have brought a massive demand to infant clothing market .Plus 80 or even 90 mothers became the main consumer groups, the consumption into high is the phenomenon of the generation of my mother.
Many batches of imported children's products were not qualified. "The infant child economy" also rose sharply. The national bureau of statistics released the children's clothing industry, 2012-2015 report which has showed that children's clothing industry output value of annual made a growth rate of 25% to 30%. However, the Chinese infant clothing market size reached 34.8 billion Yuan in 2010 ,in the coming years, with Chinese children’s population continues to grow, the infant clothing market will continue to maintain a strong momentum of development, by 2015, the capacity of Chinese infant clothing cotton Commodities and commodity market will reach 227.98 billion Yuan.
Although the luxury goods industry delivered a "cool" message, the global high-end consumer groups on their own children's budget did not shrank, which makes more and more big-name fashion brands start targeting children's clothingand children's products this particular market. In Beijing, Shanghai's high-end department stores, the luxury children's clothing counter is very eye-catching. Especially during the holiday season, the luxury goods sales of children's clothing will usher in a small climax. Viewing the current luxury group earnings, children's clothing accounted for only a small part of the Group's revenue, but as " beautiful mother “give birth to the fashion children economy, the area of luxury children's clothing will have more obvious growth in the future.
Western-worship psychological hidden hazards
There is no doubt that International children's clothing brands increased the children's clothing market competition. the domestic children’s clothing brand Annil manager Cao Zhang expressed, international brands, luxury brands’s settlement illustrated children's clothing industry have a excellent future, everyone wants to share this area; at the same time, this also shows that the domestic children's clothing market threshold is low; while less well-known brands and a little has done much good, this is the domestic children's clothing market problems. Seemingly simple, seemingly low threshold, the actual demand is high, because it involves the whole inside of children's clothing quality requirements, technical capabilities, children's clothing testing standards and overall competitiveness. Fashion magazine editor Zhenyu thinks that "security" is the competing key point of the major brands ,in formaldehyde, azo, PH value and other indicators of items, some foreign companies is difficult to meet the state's Class A standards. Therefore, these enlighten that China should strengthen its efforts to regulate the market for children's clothing, so that children's development has entered a good period of development.