Overview of 2013 Women Shoes Industry
China is one of the main shoes manufacturers in the world. Sports shoes, leisure shoes and leather shoes are all popular products in the market. It is predicted that the output value of this industry would reach its centurial history peak in 2013 in China. Especially the women shoes line would be extremely outstanding. The population of China is more than 1.3 billion, and there are 624 million women which is a great opportunity for business.
Every coin has two sides. The challenge of this field is very tough. 80% brands in the market are local, which are not as competitive as the worldwide big brands. Nowadays, there are more than 7200 shoes manufacturers and thousands of women shoes wholesales in the domestic.
China had been the biggest women shoes market for over a decade. By the year 2010, the trade amount had reached 330 billion which is a proof for the business opportunity of this industry. At present, there is a rapidly rising middle class group. White collar, government officer, engineer and small business owner are all part of this group. They are the main target of the industry. In addition, this group is also the strategy target of the women jeans retailers.
To expend to market, it is essential to build up a strong brand. A strong brand is a key to success. When mentioning leather handbag, the major big brands would come to mind which is the power of the brand. To build up a brand is to get the shares of the market.
According to a research, the top ten Chinese brand owned about 21.4% of the market share. It is the evidence of the local brand is lack of power to compete. In the meanwhile, with the development of the country, ladies pay more attention on the fashion style and brand thins when choosing shoes. It is said that more than 75% people would prefer a foreign brand rather than a local, which is a main reason why many foreign brands are coming into China.
The exporting trade is growing here. But the advantage from the cost is still a weakness in world trading. To receive a better profit, domestic manufacturers should find a way out which should not be relaying on the exporting trade. It is to reset the objective for the market and to build up a brand. Besides, to innovate and develop the designs is also required and essential.