Packing Box Design and Consumer Psychology
A good product is a product that is welcomed by the market and consumers. In a series of marketing processes, packing is one of the leading roles. It communicates with the customers in its particular language and image. It is to attract customers’ attention and to impact their emotion. It is the answer to whether this product is successful. If its packing box out looking is being interested in, its sales volume would increase obviously. Oppositely, a common packing box would be just being a glance. With the development of the market, it has already become a buyer market. To design a packing with using customer psychology is a brilliant idea to make a change.
A good packing box is able to fascinate people.
According to a survey of SSIC, there are 5 kinds of psychology characters in general.
1. Most of customers are fancy about practical. They believe the actual utility is the most importance. This group of people focuses on the packing box itself than any decorations. They would choose a practical box to pack a gift before sending it. For example, a solid one to pack a China wine is good. It could not only protect the wine itself but also make it a pleasant gift.
2. Exquisite is being attracted toward by consumers with fine income. They would think about the packing box design and focus on its art value. One with nice design would be popular within these people. Ladies would pick a quality packing box with elegant out looking to contain their jewelries and silver pendant.
3. Some people would like to be special. Specialty is welcomed by the consumers under 35 years old. This consumer group is concerned about the style, color, and material of packing boxes. New design would be perfect for them.
4. Group psychology is a trend that affected by famous people. The group of consumers is consisted by wide range of ages.
5. To show status is one of those. Some people would like to declare their status in every circumstance. They would be willing to pay high price to purchase a product with marvelous packing box.
Anyway, the consumer psychology is of great complication. Also, it is easily changeable. In most of the cases, there are two or more needs at the same time. The verity of psychology would require various kinds of packing box. In order to catch consumers’ eyes, it is important to opt a suitable packing box for product.