Paper Toy to Rock the World
China is the largest producer of toys in the world, who holds more than 70% orders. But more than 70% toy manufacturers are still in the position of processing according to the buyer's samples. This would reduce profits and restrict the development of this industry. Creativity and innovation are the keys to achievement.
A China company has started to work on creative paper toys since 2005, which originally was a paper packing company. After the outstanding innovation, its output value has grown to 15 million from 2 million. And its products have stepped into the market of developed countries such as Germany, France and the United States.
Paper toy is actually the same as the traditional toys in function. But as it is low carbon product, it would be benefit and healthy for children as well as environment. Paper toy is an epitome of this society. Children may learn a lot while they are playing with toys. Aiming at to help children to grow healthily and to promote the idea of environment protection is blue sea strategy for toy industry.
Some specialists said, in this post-financial-crisis era, China is in an Economic Transition. If China wants to develop, it must develop itself which required China companies to upgrade and to create new blue sea.
Toy industry, clothing industry are both labor intensive industry. This kind of industry is lack of product competitive power and weak when facing external impact. To build a brand is the very first thing for manufactures to do. In order to build a strong brand, to create a flagship product is important. Paper toy is an invention in this battle.
After design problem was figured, people were doubt about this kind of toy. One year later, an order from the United States was a proof for it. And a gigantic order of ten containers was a milestone for China paper toy. The world is accepting it. After years of discrimination, china toy has got its place on this planet. Besides, China plastic toy is a worldwide product all the time.
For the uncertainty of Economic Transition, a leading company should always devote itself into innovation. It is the only way to keep its competitive power among the industry. Manufacturers should keep focusing on the updated industry information. After paper toy, there would another brand new popular toy soon. As silicone product is all around, a silicone toy may be the next super star in toy industry.