The development of the fast fashion
The latest trend products from the production line to present to the store in a very short time, such as high efficiency, fast fashion can do very well about it. In recent years, C&A, ZARA, H&M fast fashion brand by consumers, such as high cost performance is one of the important reasons. For stores can run thousands of pieces of clothing, a piece of clothing fashionable, practical and affordable ,the consumer will love that.
For fast fashion brand, the speed of course is one of the most important of a card. Whether it's on the new shop, or products from design to finished product production, to maintain high efficiency. Traditional fashion clothing, from the biggest fashion show ,we have knew that to the continuation of the product, and then to store goods, it usually takes a few months to half a year's time, and some of the fast fashion is the fastest you can do it within 15 days. , H&M public relations staff, told reporters that H&M itself is not a plant, but to cooperate with about 800 independent suppliers, the suppliers, mainly in Asia and Europe. In order to ensure can obtain appropriate fashion products at the right time, H&M will continue to carry on the design and purchase all the year round. The production offices will ensure that buy a hand to the right order, the supplier and the goods are reasonably priced, quality excellent, and can supply in time.
Efficient fashion brands will also through the following ways, to achieve the most favorable price: the interior designer, do not use middlemen, supply their own clothing accessories, bulk purchasing, maintaining high efficiency logistics, the appropriate market purchase appropriate goods, pay attention to the cost of each stage.
H&M is a fashion brand, in the trend of fast fashion is very special, because it can survive in the large quantities of high quality fashion apparel, also can make their brand always keep up with the trend.
Take an example: H&M modern neutral style.
Modern exaggerative style is H&M design essence of 2013 fall collections. This series of debut in Paris fashion week, and will be in around the world since September 5, 200 stores and online sales, consumers can then chengdu in Ming too square shop to buy. From H&M design team to build this series would be a perfect fusion of clipping and charm interpretation of contrasting neutral style.
This style can match any style of sequins and shine colorful fringed epaulets. A suit jacket short outline of the founder, mix design leather jacket buttons restoring ancient ways is does not have new idea. Quilted leather pants hale and hearty and half like leggings and traditional cutting of soft decoration cloth pants form contrast. Heavy industry gives fully embroidered velvet jackets Bohemian amorous feelings, knitting raglan sleeve sweater would bring warm winter. Accessories and contrast style bring out the best in each other, such as the mini ring can be worn on all the fingers, and punk wind small earrings. Motorcycle boots and shoes design is novel, in addition to tassel belts, bags and restoring ancient ways with cortical brim velvet cap. Men's clothing series present contrast contour cutting and novel. Loose version double-breasted coat or Melton wool material and elegant collar design, or for the city protection consciousness hooded design.