The development of Zhili children's apparel industry
Not long ago, the domestic famous magazine “Fashion Designers” of Director of Operations Song Ximin hold the first "China • Zhili" National Children's Wear Design Contest at its peak, moved to the micro-blog, "@" a number of people in the industry, where in a few minutes been forwarded many times. This contest attracted nearly 1,200 entries, caused the race of the national fashion design master, so the charm of Zhili children's apparel industry is evident. And on the second day of competition, the producing political science seminar of Zhili also attracted many domestic experts to make plans for the children's apparel industry.
In the country "design arena", put the story of the children's clothing brand onto the screen. In recent years, the town of Zhili made the drama of the children’s apparel industrial transformation and upgrade. Former the people of Zhili pick up the market with a pole , now use more modern concept to interpret the industry "evolution" for the country and the world children's apparel industry ,so “fashion to see Paris ,children’s clothing to see Zhili” is not just a slogan. Thus, many people buy fashion handbag in Paris, but buy children’s Leisure Clothing in it. "Lift quality, higher integration, eliminating the division of labor cooperation, do best and stronger” has become Zhili children's apparel industry development strategy in recent years. In order to "smile curve" both ends of the break, the local made efforts to promote children's apparel industry to upgrade and achieved remarkable success by strengthening the lead, resolutely eliminating the bad reduction, upgrading the industry, implementing the urban renewal and optimizing services platform and a series of work. Currently, Zhili children's apparel industry annual sales exceed 30 billion Yuan, accounting for one-third of the domestic market.
This year, a lot of self-employed of children's apparel for Zhili become the "boss". it sets the stage for the growth of the industry. Paying special attention to the local work of”self-employed become enterprises “and” make the enterprise comply with the rules ", focusing on cultivating five enterprises more than one hundred million Yuan, 15 enterprises that exceeds 50 million Yuan and 20 million Yuan 180 enterprises. At the same time, the regional brand effect is also increasingly apparent to Zhili children's apparel, at present there are all kinds of brand of 55 (above city-level) and the town of national level 1, 8 at the provincial level, this year will continue to promote the brand development on the local. In addition, Zhili children's apparel enterprise for "three cards two brand one ticket” has now achieved full coverage, and further promoted the development of industrial standardization.
Seizing new market areas has become the force point of the Zhili children’s apparel industrial transformation and upgrade, the Internet is quietly changing the Zhili children’s apparel enterprise marketing mode. Recently, the reporter went to the town a children's apparel business, meeting electricity supplier department staff are editing a paragraph about the latest children's clothing enterprise promotion micro-blogging. " Through the micro-blogging marketing, in just a year's time we have the number of ten thousand fans, in addition to product promotion, forwarding, comments customer usage 'reality show', we will be like shopping malls, engage in activities to do promotions. ”Since last year with" Alababa "comprehensive cooperation, the Zhili became the first settled in Alababa local industry clusters. This year, the local organization has also set up incubation centers in children's apparel e-commerce, and electronic business enterprises have increased to 1300. Therefore, “The next step, we will put the Zhili into a national brand children's clothing advanced manufacturing center, lead the trend of children's clothing design center, the domestic marketing center and the national children's clothing industry demonstration base." Town official said.