An accessories class fashion brand COACH which is a company whit a high level of fashion accessory, cooperating with China's famous fashion photographer Chen MO, bend force makes the COACH, the fall 2013 footwear propaganda films. With unique view  to present new shoe series of modern fashion. As a representative of the New York fashion and lifestyle, the COACH, the cooperation with Chen diffuse better reflect new brand shoe of contemporary feeling, New York, all show the typical of COACH, the brand will be energetic and creative.

"I am honored to cooperate with the COACH," Chen said: "the new COACH shoe both luxurious texture and fashion design, in the classic form is not without style. A pair of shoes with a story, this sentence gave me the inspiration of the propaganda blockbuster. This shot, I imagine that a modern COACH, the girl's personality and life state, and through the different shoes she wore her day in everyday life. "Under such a special way, fashionable her COACH, the nine pairs of shoes, may be made the pace of New York's fashion the perfect match. COACH also product shoe soles and wholesale caps will be distinguished brand of leather making process and modern women's unique gentle temperament perfect fusion, at the same time keep up with the trend today. New series to strengthen the brand characteristic of the metal parts design, and using stitching material and effect, highlight the brand unremitting pursuit of details. Is it the finest leather, soft suede, or double paint, further enrich the diversity and depth of the design, design also added a modern flat shoes and elegant high heels,  showing a delicate, charm of modern and full of surprises.

Founder and chairman of  Frankfort inspired from the traditional American baseball glove, the leather become soft but tough leather, coupled with exquisite production craft, show the fascinating natural leather grain, was born the first Coach bags. For a long time, COACH, growing a variety of styles and materials, there is a strong American style of each COACH bags, and stick to delicate the high quality, become the first brand of leather goods.

Coach plans to open in China next 30 stores, luxury giant accelerate layout in China, in addition to the first-tier cities, lower-tier cities has become the important target of luxury giant. Coach, the plan to open the 30 or so each year in the next few years huaxin store, store will open in the second and third tier cities, such as the urumqi and nanning. Today, the Coach, the total of more than 60 stores in China, seven of which are located in Beijing, with the development of China's e-commerce, Coach will make us appreciate that what is fashion. 

 The latest trend products from the production line to present to the store in a very short time, such as high efficiency, fast fashion can do very well about it. In recent years, C&A, ZARA, H&M fast fashion brand by consumers, such as high cost performance is one of the important reasons. For stores can run thousands of pieces of clothing, a piece of clothing fashionable, practical and affordable ,the consumer will love that.

For fast fashion brand, the speed of course is one of the most important of a card. Whether it's on the new shop, or products from design to finished product production, to maintain high efficiency. Traditional fashion clothing, from the biggest fashion show ,we have knew that to the continuation of the product, and then to store goods, it usually takes a few months to half a year's time, and some of the fast fashion is the fastest you can do it within 15 days. , H&M public relations staff, told reporters that H&M itself is not a plant, but to cooperate with about 800 independent suppliers, the suppliers, mainly in Asia and Europe. In order to ensure can obtain appropriate fashion products at the right time, H&M will continue to carry on the design and purchase all the year round. The production offices will ensure that buy a hand to the right order, the supplier and the goods are reasonably priced, quality excellent, and can supply in time.

Efficient fashion brands will also through the following ways, to achieve the most favorable price: the interior designer, do not use middlemen, supply their own clothing accessories, bulk purchasing, maintaining high efficiency logistics, the appropriate market purchase appropriate goods, pay attention to the cost of each stage.

H&M is a fashion brand, in the trend of fast fashion is very special, because it can survive in the large quantities of high quality fashion apparel, also can make their brand always keep up with the trend.

Take an example: H&M modern neutral style.

Modern exaggerative style is H&M design essence of 2013 fall collections. This series of debut in Paris fashion week, and will be in around the world since September 5, 200 stores and online sales, consumers can then chengdu in Ming too square shop to buy. From H&M design team to build this series would be a perfect fusion of clipping and charm interpretation of contrasting neutral style.

This style can match any style of sequins and shine colorful fringed epaulets. A suit jacket short outline of the founder, mix design leather jacket buttons restoring ancient ways is does not have new idea. Quilted leather pants hale and hearty and half like leggings and traditional cutting of soft decoration cloth pants form contrast. Heavy industry gives fully embroidered velvet jackets Bohemian amorous feelings, knitting raglan sleeve sweater would bring warm winter. Accessories and contrast style bring out the best in each other, such as the mini ring can be worn on all the fingers, and punk wind small earrings. Motorcycle boots and shoes design is novel, in addition to tassel belts, bags and restoring ancient ways with cortical brim velvet cap. Men's clothing series present contrast contour cutting and novel. Loose version double-breasted coat or Melton wool material and elegant collar design, or for the city protection consciousness hooded design.

 In life, although fashion accessory is optional, not dominant, but seems to be dispensable, but in terms of dress collocation plays a very important role. If the clothing color too drab, fashion accessory to act the role of can improve your temperament, let you become the focus of people. In addition, everyone has some defects, figure face defects, fashion accessory to act the role of both can cover up some defects, and can deflect, help you make the most perfect myself.

Many brands are rolled out in a highly decorative art bags, in addition to change on the material, will also add some decorations, such as crystal, artificial stones, in order to returns idiosyncratically, also let bag decoration present more abundant types. Put you mind to buy for your bags carefully selected, the bags that collocations are proper can make you more beautiful and charming. China has been one of the world's largest wholesale bags, with the development of the China bags wholesale market, the domestic consumption to export, as one of the major undertaking to the city's traditional market, the types of bags in China, quality and novelty in gradually improve, consumers come from all over the world.

Hat is helped for a fashionable tide people absolutely modern sheet is tasted, especially in windy autumn and winter and hot summer, use them to withstand the sand, or resist ultraviolet ray, and more fashionable people use it to do the whole dress to deserve to act the role of necessity Social etiquette occasions should choose material luxury, elegant, adornment sex is strong. In daily life, the choice of the hat can be casual, but must be considered. Lively when you travel, can wear casual, brightly colored caps, sports cap; In the workplace can be worn with dress color coordination. China is a paradise for wholesale hats, analyze these wholesale hats developed city in China, such as guangzhou, Shanghai, the city itself is home to fashion, Including retail, wholesale, design, fashion show held every year in China wholesale hat development is very fast .China has recognized the world's factory, large consumption, buy cheap clothes, has a broad consumer market, this is what we said the soft environment for business.

Personality fashion small adorn article can show the fashion of the personal charm, and can show the style of the individual. Everyone should have their own unique fashion jewelry, hats, bags or jewelry, fashion accessories part of the charge, and no matter in the fashion jewelry industry in China has gradually mature, with the development of China's fashion accessories industry, can help more Chinese and foreign people find belongs to own fashion charm!.

 In recent years, the rapid development of Chinese e-commerce connects with traditional industry rapidly, that has formed many characteristic of industrial cluster. Every industry cluster of traditional industries has a certain number of industry e-commerce sites scored higher achievements. In the field of bags, relying on the basis of the domestic manufacturing industry developed, the site, such as wholesale bags become bright spot in the luggage industry electronic commerce.

Wholesale wallets is to raise the benefits of shipments, centralized management of goods, ensure the quality of the goods, make consumers gain greater satisfaction from the goods , Wholesale wallets development drives the shoes and hats, and other fashion accessories development, has become the people daily regular consumption of goods, good quality, comfortable product more popular with consumers.

Relying on the entity's network platform must have strong competitiveness, big suitcase industry class web site while not online mall, develop early, but growth is seen in recent years, especially by taobao B2C platform sales, such as more independent stores and professional bags websites have sprung up in large quantities. China wholesale shoes consumption in 2012 exceeded 40 billion yuan, including 1.5 billion yuan in online sales accounted for, online platform, has a very big development space. Can be seen from the development of network platform, suitcase industry class platform mainly relying on traditional luggage industry colony resources advantage, provide a customized China wholesale shoes, online stores sell goods on a commission basis, and other services. In addition to the role of sales platform, more for other bags online store provide stock resources, provide want into luggage industry entrepreneurs agent channels, for personal users and enterprise users to provide personalized custom services, help more bags enterprises do a good job in network marketing, service and quality to drive the brand, so as to make up for the lack of its own resources and word of mouth. Future luggage industry e-commerce development prospects are very broad; with traditional industry further with online platform there will be more similar to the bags wholesale supply luggage online sales platform.

A wholesale wallet has absolute market price competitiveness; take the quality as the guarantee of beyond price more through "bags wholesale website, consumers can buy more high-quality products, merchants can also develop a larger market. So in the portal advertising customers and manufacturers will get best feedback, so as to achieve a good situation of mutual benefit and win-win results. "Bags wholesale" is currently include China wholesale shoes, briefcases, fashion bags, fashion accessory purses, handbags and other diversified development, gradually become the authority of the bags wholesale sales portal in China.

 The Old Beijing cloth shoes develops rapidly in this industry ,the old Beijing cloth shoes brand enterprises operates their franchise stores, there will be many difficulties placed in front of everybody, so if you solve it? Heji old Beijing cloth shoes brand operation as industry leader, it can tell you the brand can help solve these problems, then the Heji old Beijing cloth shoes brand is how to create brand legendary and achieve the brand milestone of old Beijing cloth shoes?

NO1: Currently Heji old Beijing cloth shoes brand stores have nearly a thousand stores in the country, it can achieve such a result that the most important thing is to get recognized by the franchisee, at the same time, company strength is abundant, the investment scope involves real estate and import and export many areas, old Beijing cloth shoes in order to revitalize national industry, Heji policymakers grasp market opportunity, establish a "remodeling century brand, achieving century-old" corporate strategic objectives.

NO2: independent research and development institutions, the old Beijing cloth shoes product line continues to expand, for example, patented magnetic health products, the driver-specific products, fashion style products, couple series, sports and leisure products, business and leisure series products, middle-aged products, playful series of products and so on, the maximum extent possible to meet the needs of consumers.

NO3: Heji old Beijing cloth shoes exclusive brand stores development of the "three-step" method of operation, the operation has been successful for the "Han Zi Love" discount women's chain, 10 years experience in brand operation make the old Beijing cloth shoes brand stores can quickly steady start and quickly into profitable period, successfully open the really road of brand management of the old Beijing cloth shoes shop.

NO4: Heji Old Beijing cloth shoes brand - "one-stop nanny marketing service system “, from store location to store management training, to publicize the shop, late post store business, there are responsible full-time staff, truly to reach "nanny" marketing service system, it allows franchisees to quickly grasp the store management methods and achieve the shop to make money on the road to wealth.

NO5: Why the Heji old Beijing cloth shoes can get the trust of many franchisees, the first one: Heji Old Beijing cloth shoes have strict regional protection, no "wholesale" a pair of old Beijing cloth shoes in China wholesale shoes, also do not set any distribution, ensure the uniqueness of the product; Second: professional business operation process, delivery can reach the standard of "two", timing, quantitative, ensure the store availability timely, don't delay sales.

NO6: Heji Old Beijing cloth shoes has its own factories ISO international quality system certification, products unique in the industry with a 3.15 security certification to ensure product quality for each pair of shoes and shoe soles, but also ensures that the product homogeneity serious today, Heji old Beijing cloth shoes can stand in the forest industry with unique identity symbol!

With the flourishing development in the old Beijing cloth shoes industry, Heji old Beijing cloth shoes can become the brand leader in old Beijing cloth shoes the top ten brands, "brand leads the future, success wealth Legend", the only real business ideas and has brand chain methods in order to open up development.

 Many entrepreneurs are more concerned about the market for children's clothing, so they have a good impact for the emergence of the Sunshine sending children’s clothing. Before the family planning, the family structure of Chinese society are many children form, a clothes tend to be worn next to the boss second youngest. But now Chinese family structure is more of a "6 + 1" form, that is to say, in a family, an "only child" is struggled to spoil by father, mother, grandfather, grandmother, grandfather, grandmother six adults. This "6 adults spoil a child" phenomenon, "6 +1" family structure has a very important impact on children's clothing market.

The Sunshine sending children’s clothing adapt to this changing consumption patterns: the child is only one, six adults spoil, so although the number of children is overall reduction now, but it is growing spending power. Also, because children from small to large, fast-growing and hyperactivity fun dress wear and replacement soon, parents must be prepared to replace a lot of clothes.

The Sunshine sending children’s clothing precisely adapted to the quality of consumer demand: Sunshine sending children’s clothing is cheap, the price of 6 Yuan can buy inferior brand children's clothing, so that the adults for struggling to spoil children have greater and more choice, I found that: send to the Sunshine sending children’s clothing store for consumption, often once to buy a dozen or more. Then there is the parents not only to let the children wear warm, also let the children dress well. In the new year and there are new innovations, Sunshine sending Korean children’s clothing stands wave; This is a leading brand of the Sunshine sending Korean children’s clothing in the world, it is completely self-owned intellectual property rights, in a seamless garment, science fiction children's clothing, children's clothing Fantasy, Magic change children's clothing, milk clothing, silk clothing primarily, sportswear ,to force children's clothing 2013, love choice, quality choice, innovation choice and in technology, brand strength, affinity, and many other aspects of leading the Chinese children's clothing new trends, and it creates a new situation for Chinese children's clothing market. At the same time, the Sunshine sending children’s clothing also makes effort to the uniform design for opening a new children’s clothing market.

The Sunshine sending children’s clothing can be made the modern children's clothing market leader in Engaging in research and development of children's clothing market in this area. The Sunshine sending children’s clothing find a handful of open "6 + 1" the gold key of household consumption for starting from the contemporary characteristics of children's clothing market, which can not only for the family of the golden key to open up a new world of children's consumption, give parents more and better consumer services, but also for children's clothing dealers who excavated a pioneering Strip.

 Sponsored by the Global underwear trading network of the "Hundred Counties business roadshows", it was carried out one by one fiery in 107 counties of the Henan Province a few days ago. The Global underwear trading network joint thousands of member companies and joined local high-quality businesses, combined with each other online and offline for wholesale apparel, including underwear wholesalers and retailers in Henan, it created a professional orders to promote trade between buyers and sellers achieve on-site.

Just the past six months, the Hundred Counties roadshows has a perfect ending in Yongcheng station and Changyuanstation, the live trading was very hot, and many businesses have been blown away. In the July, The promotion of Global underwear trading network will take place in Ruzhou, Hua County, Luyi three stations one by one, it will ignited wholesale underwear ordering in the next round boom!

Of the year in June, July and August are the most tough time for underwear wholesalers, because the underwear market operates dismally, has very few customers and no place to sell goods stacked. The Global underwear trading network launched Hundred Counties roadshows, there is no doubt that it is a good result for the entire underwear market and it also has brought a boil for Henan underwear market.

The businesses for joining Hundred Counties roadshows received a lot in it. Using Changyuan station as an example, the retailers and wholesalers face to face made a discussion on the characteristics of products and talked quite well at the meeting of the "buyers and sellers negotiate deals" link. Many businesses will go directly to court member service area, open global underwear trading network, register members and live trading. Tens of thousands of transactions in just a few hours produce, so the scene of merchants delights. In Changyuan station's meeting, a number of underwear wholesalers and retailers signed a long-term cooperation agreement.

To the meeting of a underwear company owners excitedly told field staff: "before attending the conference, and did not expect so much turnover, but also did not expect this season to have so many retailers to order their products, I hope that the next station, we can also selected. "

According to the global underwear trading network responsible person, on July 11, Hundred Counties roadshow will arrive next station Ruzhou. The global underwear trading network attracting a large number of high-quality underwear business concern with their good reputation and numerous members of corporate clients, in the field of underwear promotion conference, it will allow buyers and sellers face transaction and will add more items, such as clothing accessories, break underwear sales season dilemma.

 Reporters recently learned that the domestic market sales of children's clothing rose from five years ago less than 50 billion Yuan to nearly 100 billion Yuan, the one hundred billion Yuan cake attracted many brands to accelerate into the children's clothing market. Gucci, Burberry, Dior, Stella McCartneyi and other luxury brands also enter the children's clothing market this year and they have also launched clothing, lingerie, clothing accessories and other products. In addition to these big brands, online children's clothing market has become more fiery. Recently, Lynx officially announced the launch of "Baby Plan", the first plan joint 400 child development series branding of goods and services.

Children’s consumption is not cool

China is now nearly 300 million for the number of children aged 0 to 14, the vast populations have brought a massive demand to infant clothing market .Plus 80 or even 90 mothers became the main consumer groups, the consumption into high is the phenomenon of the generation of my mother.

Many batches of imported children's products were not qualified. "The infant child economy" also rose sharply. The national bureau of statistics released the children's clothing industry, 2012-2015 report which has showed that children's clothing industry output value of annual made a growth rate of 25% to 30%. However, the Chinese infant clothing market size reached 34.8 billion Yuan in 2010 ,in the coming years, with Chinese children’s population continues to grow, the infant clothing market will continue to maintain a strong momentum of development, by 2015, the capacity of Chinese infant clothing cotton Commodities and commodity market will reach 227.98 billion Yuan.

Although the luxury goods industry delivered a "cool" message, the global high-end consumer groups on their own children's budget did not shrank, which makes more and more big-name fashion brands start targeting children's clothingand children's products this particular market. In Beijing, Shanghai's high-end department stores, the luxury children's clothing counter is very eye-catching. Especially during the holiday season, the luxury goods sales of children's clothing will usher in a small climax. Viewing the current luxury group earnings, children's clothing accounted for only a small part of the Group's revenue, but as " beautiful mother “give birth to the fashion children economy, the area of luxury children's clothing will have more obvious growth in the future.

Western-worship psychological hidden hazards

There is no doubt that International children's clothing brands increased the children's clothing market competition. the domestic children’s clothing brand Annil manager Cao Zhang expressed, international brands, luxury brands’s settlement illustrated children's clothing industry have a excellent future, everyone wants to share this area; at the same time, this also shows that the domestic children's clothing market threshold is low; while less well-known brands and a little has done much good, this is the domestic children's clothing market problems. Seemingly simple, seemingly low threshold, the actual demand is high, because it involves the whole inside of children's clothing quality requirements, technical capabilities, children's clothing testing standards and overall competitiveness. Fashion magazine editor Zhenyu thinks that "security" is the competing key point of the major brands ,in formaldehyde, azo, PH value and other indicators of items, some foreign companies is difficult to meet the state's Class A standards. Therefore, these enlighten that China should strengthen its efforts to regulate the market for children's clothing, so that children's development has entered a good period of development.

Not long ago, the domestic famous magazine “Fashion Designers” of Director of Operations Song Ximin hold the first "China • Zhili" National Children's Wear Design Contest at its peak, moved to the micro-blog, "@" a number of people in the industry, where in a few minutes been forwarded many times. This contest attracted nearly 1,200 entries, caused the race of the national fashion design master, so the charm of Zhili children's apparel industry is evident. And on the second day of competition, the producing political science seminar of Zhili also attracted many domestic experts to make plans for the children's apparel industry.

In the country "design arena", put the story of the children's clothing brand onto the screen. In recent years, the town of Zhili made the drama of the children’s apparel industrial transformation and upgrade. Former the people of Zhili pick up the market with a pole , now use more modern concept to interpret the industry "evolution" for the country and the world children's apparel industry ,so “fashion to see Paris ,children’s clothing to see Zhili” is not just a slogan. Thus, many people buy fashion handbag in Paris, but buy children’s Leisure Clothing in it. "Lift quality, higher integration, eliminating the division of labor cooperation, do best and stronger” has become Zhili children's apparel industry development strategy in recent years. In order to "smile curve" both ends of the break, the local made efforts to promote children's apparel industry to upgrade and achieved remarkable success by strengthening the lead, resolutely eliminating the bad reduction, upgrading the industry, implementing  the urban renewal and optimizing services platform and a series of work. Currently, Zhili children's apparel industry annual sales exceed 30 billion Yuan, accounting for one-third of the domestic market.

This year, a lot of self-employed of children's apparel for Zhili become the "boss". it sets the stage for the growth of the industry. Paying special attention to the local work of”self-employed become enterprises “and” make the enterprise comply with the rules ", focusing on cultivating five enterprises more than one hundred million Yuan, 15 enterprises that exceeds 50 million Yuan and 20 million Yuan 180 enterprises. At the same time, the regional brand effect is also increasingly apparent to Zhili children's apparel, at present there are all kinds of brand of 55 (above city-level) and the town of national level 1, 8 at the provincial level, this year will continue to promote the brand development on the local. In addition, Zhili children's apparel enterprise for "three cards two brand one ticket” has now achieved full coverage, and further promoted the development of industrial standardization.

Seizing new market areas has become the force point of the Zhili children’s apparel industrial transformation and upgrade, the Internet is quietly changing the Zhili children’s apparel enterprise marketing mode. Recently, the reporter went to the town a children's apparel business, meeting electricity supplier department staff are editing a paragraph about the latest children's clothing enterprise promotion micro-blogging. " Through the micro-blogging marketing, in just a year's time we have the number of ten thousand fans, in addition to product promotion, forwarding, comments customer usage 'reality show', we will be like shopping malls, engage in activities to do promotions. ”Since last year with" Alababa "comprehensive cooperation, the Zhili became the first settled in Alababa local industry clusters. This year, the local organization has also set up incubation centers in children's apparel e-commerce, and electronic business enterprises have increased to 1300. Therefore, “The next step, we will put the Zhili into a national brand children's clothing advanced manufacturing center, lead the trend of children's clothing design center, the domestic marketing center and the national children's clothing industry demonstration base." Town official said.

 Jean is always one of the top items in the fashion ranking. Jean is the irreplaceable clothes in the closet, no matter of what is the weather in a year. After few decades, it is still a popular option for people all around the world. From the very beginning of the history of the jeans, it was the apparel like uniform for the gold miners during the Gold Rush period. It was designed to be tough apparel for work. Then, some factories produced them with a canvas called Genoese. Later, they named the trousers Genoese directly. After years, it was called Jeans.

In the middle of the 30’s, the jeans had become a common daily dressing in the mid-west America. During the World WarⅡ, it was the official army uniform. After the war, the stock jeans were sent to the clothes store for sale. It has become a trend of fashion. With the impact of the Hollywood, the jeans were getting popular in the whole world. Female super stars were the models for many fans, which led to a result that the women jeans were extremely hot in the market.

In the 50’s, the leading roles in movie wearing the light blue denim. The fit-cut shirt and with a jean is full of the sense of comfort and relaxing.

In the 60s’ and 70’s, the members in the nobles of Europe started to wear jeans as well. Dressing a quality, well-designed jean with a brand leather handbag, it was the fashion. Besides, hippies and rockers were also the jeans fans as well. People in different classes loved this apparel. It is definitely a marvelous story in the apparel history. It was totally the main theme in the leisure clothing. The band, the Beatles, pushed the jeans to the top of the history. The bell bottom style was the fashion at the time. After all these years, the bell bottom style jeans are still popular among women.

Later in the 80’s, the jeans were developed with the color. There was more than the original denim blue one. There were various kinds of technique to deal with the fabric to make them variety. Embroidered jean was created to attract more attentions. New style jean with a pair of sexy high heel shoes was an impact to the fashion.

In the 90’s, the light-weighted fabric was preferred. Dressing with a stylish belt was a way to show characteristics. A simple shirt with big button was a nice match to this kind of jeans.  

As time went by, jean is always the popular one in the industry.